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Artisan Design projects

Artisan Projects

Projects featuring custom rugs, everything from boutique hotels to one-of-a-kind living spaces

The Jay Hotel Project
Lucy Tupu Artisan Project – The Jay Hotel
Lucy Tupu Artisan Project – The Jay Hotel
Lucy Tupu Artisan Project – The Jay Hotel
The Jay Hotel | San Francisco, CA
Reception | Lobby | Lounge

We are proud to have collaborated with the renowned design firm AvroKO on a stunning renovation for The Jay Hotel in San Francisco. Our role in this exciting project was to create three large, custom-designed rugs for the hotel’s reception, lobby, and lounge areas. Each rug was hand-tufted using 100% New Zealand wool, ensuring both exceptional quality and durability.

Lucy Tupu Artisan Project – Private Client – Dining room
Lucy Tupu Artisan Project – Private Client – Dining room
Lucy Tupu Artisan Project – Private Client – Dining room
Private Home | Hampton Bays, NY
Dining room

Located in Hampton Bays, NY beach community, our client chose a custom, flat-woven rug for the dining area of her home. Hand-knotted with Tibetan wool, we selected a neutral palette, punctuated with abstract motifs inspired from a passion for surfing.

Empire State Building
Lucy Tupu Artisan Project – Empire State Building – Reception
Lucy Tupu Artisan Project – Empire State Building – Reception
Lucy Tupu Artisan Project – Empire State Building – Reception
Empire State Building | New York, NY
Reception 

Collaborating with Fogarty Finger, two rugs were produced for a commercial pantry and reception area located on the sky-high 68th floor of NYC’s iconic Empire State Building. While straightforward in form and design, their production takes on a more bespoke approach - hand-tufted, 100% New Zealand wool with a tip-shear loop pile in the field, the burgundy lines slightly raised and contrasted by a cut-pile border.

Lucy Tupu Artisan Project – Private Client – Entry
Lucy Tupu Artisan Project – Private Client – Dining room
Lucy Tupu Artisan Project – Private Client – Living room
Private Home | Auckland, NZ
Hallway | Dining | Living

My clients in New Zealand asked me to design rugs for three main areas of their new Auckland apartment. Using my Artisan process, I curated three bespoke rugs with a clear brief: to create a calming, zen-like sanctuary for the couple. The Moa rug in the hallway fades from dark to light, making the entry feel soft and welcoming. In the dining area, Wilton adds color and movement, tying in perfectly with the sage chairs and dark wood table. And in the lounge, with its views over Auckland City, we reworked a Te Aro design to bring in their love of retro while still matching the apartment’s palette. Each decision, from color to texture to pattern, was made to ensure that the space felt both personal and cohesive, allowing these rugs to serve as the foundation of a thoughtfully layered home.

Lucy Tupu Artisan Project – Office in Financial District – Ameties Space
Lucy Tupu Artisan Project – Office in Financial District – Ameties Space
Lucy Tupu Artisan Project – Office in Financial District – Ameties Space
Office | Financial District, NY
Amenities Lounge

Together with Fogarty Finger, we designed three custom rugs for the amenities space of a Financial District office building. Each design features bold geometric patterns and is hand-tufted in 100% New Zealand wool for high traffic and durability.

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Curious about our Artisan Rug Design process?

Lucy Tupu Artisan Project – Private Client – Living room
Lucy Tupu Artisan Project – Private Client – Dining room
Lucy Tupu Artisan Project – Private Client – Den room
Private Home | Boston, MA
Dining room | Living room | Den

Our Boston clients wanted to bring color and warmth into their home. They chose the design from our Falelima Collection to anchor the living room, an artisan piece for the dining area, and Takahē for their den. Each rug is handtufted in NZ wool, with touches of silk in the dining and living spaces to add depth and dimension to the designs.

Lucy Tupu Artisan Project – Private Client – Living room
Lucy Tupu Artisan Project – Private Client – Living room
Lucy Tupu Artisan Project – Private Client – Living room
Private Home | NoMad, NY
Living room | Central area

Our clients asked us to design two rugs that were similar but not identical, for their living and central areas. We kept the designs simple, creating a subtle statement within each space. Both rugs are hand-tufted with silk borders, with variations in shape and silk color to keep them connected yet unique. 

Lucy Tupu Artisan Project – Dock 72 in Brooklyn Navy Yard, NY – lounge
Lucy Tupu Artisan Project – Dock 72 in Brooklyn Navy Yard, NY – lounge
Lucy Tupu Artisan Project – Dock 72 in Brooklyn Navy Yard, NY – loungeork_8.jpg
Dock 72 | Brooklyn Navy Yard, NY
Lounge

Located in the industrial landscape of the Brooklyn Navy Yard, whose shipyard roots date back to the 19th century, two custom rugs were designed alongside Fogarty Finger. Made with 100% Tibetan wool, in a flat-woven texture for high durability, and carry symbolic markings taken from well-known ship hulls built at this site.

Lucy Tupu Artisan Project – Private Client – Living room
Lucy Tupu Artisan Project – Private Client – Living room
Lucy Tupu Artisan Project – Private Client – Hallway
Private Home | Upper West Side, NY
Living room | Hallway

This small family wanted a classic herringbone pattern and a pop of color for their living room and an ombré runner for their hallway. Made with NZ wool and Tencel for a durable yet silky sheen finish.

Lucy Tupu Artisan Project – Office Building in Financial District – Lobby
Lucy Tupu Artisan Project – Office Building in Financial District – Lobby
Lucy Tupu Artisan Project – Office Building in Financial District – Lobby
Office Building | Financial District
Lobby

In collaboration with Fogarty Finger, we created two minimalist rugs for opposite ends of a grand lobby, designed to mirror each other. Hand-tufted in NZ wool and nylon for texture and durability, the neutral tones are accented with fine gold lines and a tip-sheared loop pile, adding depth and dimension to an elegantly simple design.

Lucy Tupu Artisan Project – Private Client – Staircases
Lucy Tupu Artisan Project – Private Client – Staircases
Lucy Tupu Artisan Project – Private Client – Staircases
Lucy Tupu Artisan Project – Private Client – Staircases
Private Home | West Village, NY
Stairs

This West Village townhouse was one of our most challenging projects yet! Working with Sally Rigg of Rigg NYC, we were tasked with carpeting four staircases, each unique in size and shape. Every floor carries its own theme of vibrant jewel tones, all set against a shared neutral background. Hand-knotted in 100% Tibetan wool that suited installation.

Lucy Tupu Artisan Project – Office Building in Midtown – Lounge
Lucy Tupu Artisan Project – Office Building in Midtown – Confererence rooms
Lucy Tupu Artisan Project – Office Building in Midtown – Confererence rooms
Office | Midtown, NY
Lounge | Conference rooms

We produced four large-scale area rugs for this New York office’s co-working, lounge and conference room spaces. The geometric designs follow a repetition which recalls an architectural aesthetic, in a warm and subdued color palette. These rugs not only make a statement, but are made to withstand medium-to-high traffic working environments.

Lucy Tupu Artisan Project – Private Client – Dining room
Lucy Tupu Artisan Project – Private Client – Dining room
Lucy Tupu Artisan Project – Private Client – Hallway
Private Home | Harlem, NY
Dining room | Entry

Method + Moxie and their client decided on area rugs in warm, neutral hues for the entryway and a seating nook. Though the rugs are separated, they wanted them to be thematically connected, which we accomplished by using blue, silk lines – raised for a sense of movement on the nook piece. Each are hand-tufted in NZ wool, for refinement and durability.

Lucy Tupu Artisan Project – Office Building in New Jersey – Lobby
Lucy Tupu Artisan Project – Office Building in New Jersey – Meeting room
Lucy Tupu Artisan Project – Office Building in New Jersey – LoungeFF_525WashingtonBlvd_Office-4.jpg
Office | Jersey City, NJ
Lobby | Meeting room | Lounge

Located in Jersey City, NJ, our client chose to customize linear-and-grid designed rugs for use in their commercial spaces – a lobby, meeting room and two lounges. All made of 100% NZ wool, five hand-tufted futuristic-looking rugs imbue the spaces with dimensionality and an understated elegance, yet are sturdy enough for heavy foot traffic.

Lucy Tupu Artisan Project – Private Client – Living room
Lucy Tupu Artisan Project – Private Client – Living room
Lucy Tupu Artisan Project – Private Client – Living room
Private Home | West Village
Living room

The organic shape and web-like motif of this bespoke rug – made of New Zealand wool and silk in custom colors – is a truly authentic addition to this Manhattan home. The lines of silk emanating from the center are cut at a higher pile height to produce a sophisticated texture and sheen.

Interior Design: Bachman Brown Design

Photos: Eric Petschek

Lucy Tupu Artisan Project – Neiman Marcus Restaurant
Lucy Tupu Artisan Project – Neiman Marcus Restaurant
Lucy Tupu Artisan Project – Neiman Marcus Restaurant .jpg
Neiman Marcus | Hudson Yards, NY
The Zodiac Room Restaurant

Hudson Yards is the biggest, private real estate development in the U.S... and now home to three of our bespoke inset carpets. Custom-fitted for The Zodiac Room – Neiman Marcus' fine-dining restaurant – these hand-tufted rugs in NZ wool and nylon are subtle accents to this modern Manhattan space.

Lucy Tupu Artisan Project – Private Client – Bedroom
Lucy Tupu Artisan Project – Private Client – Bedroom
Lucy Tupu Artisan Project – Private Client – Bedroom
Private Home | Financial District, NY
Bedroom

Incorporating a Spanish love poem, in our client’s own handwriting, this 100% silk hand-knotted rug in custom colors, perfectly fills this stunning Manhattan bedroom. And a GoodWeave certification means it was produced ethically.

Lucy Tupu Artisan Project – Office Buliding in Financial District  – Lobby
Lucy Tupu Artisan Project – Office Buliding in Financial District  – Lobby
Lucy Tupu Artisan Project – Office Buliding in Financial District  – Lobby
Office Building | Financial District, NY
Lobby

Situated in the heart of New York’s burgeoning Financial District, also known as FiDi, the lobby of this building is home to our bespoke rug of plain cut-and-loop pile. A New Zealand wool and nylon mix are enhanced by this piece’s custom colors and size.

Lucy Tupu Artisan Project – Private Client – Rec room
Lucy Tupu Artisan Project – Private Client – Rec room
Lucy Tupu Artisan Project – Private Client – Rec room
Private Home | TriBeCa, NY
Rec room

Virtual homeschooling just got more fun in this TriBeCa children’s recreational room. Inspired by the iconic black and white marbled Composition Notebook, this rug has custom rounded corners resembling the classic notebook we all grew up to know and is hand-tufted with 100% NZ wool. 

Lucy Tupu Artisan Project – Office Buliding in Meatpacking, NY – Amenties Lounge
Lucy Tupu Artisan Project – Office Buliding in Meatpacking, NY – Amenties Lounge
Lucy Tupu Artisan Project – Office Buliding in Meatpacking, NY – Amenties Lounge
Office | Meatpacking District, NY
Amenities Lounge

Located in NYC’s Chelsea neighborhood, we produced three bespoke rugs for this client’s multi-use work space. The flat-woven, Tibetan wool fabrication is perfect for this high-traffic environment.

Lucy Tupu Artisan Project – Private Client – Living room
Lucy Tupu Artisan Project – Private Client – Living room
Lucy Tupu Artisan Project – Private Client – Living room
Private Home | West Village, NY
Living room

We customized this piece to reference a dozen or so vibrant colors found in the space’s surrounding artwork, then arranged them in gradient patterns. The paint-splatter design aligns with the modernity of this West Village, NY residence. Hand-tufted in NZ wool, we formed its irregular shape to accommodate the living room’s columns and planters.

Lucy Tupu Artisan Project – Chatwal Hotel – Entry
Lucy Tupu Artisan Project – Chatwal Hotel – Entry
The Chatwal Hotel | Midtown, NY
Entry

This luxury hotel, situated in the frenzy of Times Square, is the home of a rug designed specifically for the hustle and bustle of a NYC lobby. Made in a custom size, color and fabrication – 100% New Zealand wool with a low, tight loop pile – this piece marries form with function.

Lucy Tupu Artisan Project – Private Client – Vintage Style
Lucy Tupu Artisan Project – Private Client – Vintage Style
Private Home | West Village, NY
Living Room

To brighten up their West Village residence in downtown NYC, our client requested a custom area rug for their living room, designed in four vibrant colors made from vegetable dye. Working hand-in-hand with their vision, we chose a 100% Tibetan wool design constructed in a hand-knotted, low pile.

Lucy Tupu Artisan Project – Private Client – Custom shape for office
Lucy Tupu Artisan Project – Private Client – Custom shape for office
Private Home | TriBeCa, NY
Home Office

This client was seeking a bold, custom solution to define their TriBeCa home office. We got to work designing a hand-tufted, 100% NZ wool rug featuring a contrasting two-tone border and irregular edging. Produced with the use of a template, the area rug was made to perfectly fit the room’s dimensions.

Lucy Tupu Artisan Project – Office Building in Midtown, NY – Lounge
Lucy Tupu Artisan Project – Office Building in Midtown, NY – Lounge
Office | Midtown East, NY
Lounge

Located in this iconic NYC neighborhood, home to St. Patrick’s Cathedral and Rockefeller Center, this office space was fitted with a rug of bespoke design that was modeled after a tennis court. Constructed from 100% Tibetan wool in a flat-woven texture, this piece is certain to endure for decades.

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20190219_Central_Standard_0004_ScreenRes.jpg
Central Std Building | Chicago, IL
Lobby

The Windy City is home to six custom rugs we designed for this busy office lobby, just blocks from Willis Tower. In plain cut-and-loop pile, these pieces stand up to the heavy traffic in our durable New Zealand wool and nylon mix.

Lucy Tupu Artisan Project – Private Client – Entry
Lucy Tupu Artisan Project – Private Client – Living room
Private Home | Upper West Side, NY
Entry | Living Room

Seeking neutral-toned rugs without designs, this Upper West Side client commissioned three bespoke pieces for their New York home. In plain cut pile, hand-knotted or hand-tufted construction and use of 100% silk yarn, these understated pieces are timeless in style.

Lucy Tupu Artisan Project – Private Client – Ombre Grey Rug
Lucy Tupu Artisan Project – Private Client – Ombre Grey Rug
GM_LEVINE RES_LR_OMBRE_80oz_7mm_ARS(7) 6.jpg
Private Home | Central Park West, NY
Living room

Located on Manhattan's Central Park West, this client's residence is home to our Ombre-designed rug in tonal grays and generous dimensions. Made from hand-tufted New Zealand wool and silk, the piece incorporates a cut-out to fit snuggly around the living room's fireplace.

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